Founder
Rigo Avila, Founder & Head Coach
“Changing our community, one punch at a time.”
Welcome to A.V.I.L.A VICTORY BOXING
A.V.I.L.A Victory Boxing main purpose is to build, promote, and nurture a positive outlook through physical training programs for all youth and adults. Through the art of boxing, we shape body and mind through techniques designed to focus on self-discipline, commitment, and resilience. Our programs center on creating and enhancing character building and life-long skills by fostering team unity, collaboration, and motivation to contribute to our community. A.V.I.L.A represents Ambition, Valor, Integrity, Loyalty, and Achievement. AVB believes with these 5 virtues anyone will be able to accomplish, succeed and be resilient.
Background History
A.V.I.L.A VICTORY BOXING, Inc is located in Greenfield, California the heart of the Salinas Valley. AVB formally became an organization in January 2021 and a 501(c)(3) in September 2021. However, prior to establishing the organization AVB was already a program operating out of a small garage for roughly 4 years.
The southern region of Monterey County (SMC) has statistically been an under-resourced area consisting of farm-working, low-income, immigrant communities of Hispanic descent. Studies have shown that socioeconomic disadvantages and lack of recreational programs may entice more at-risk youth, resulting in poor social relationships and poor participation in programs that provide a sense of belonging, discipline, and healthy relationships. Therefore, AVB’s mission is to provide a space to nurture these critical character development skills.
The founder of AVB has borne witness to these struggles as a Greenfield native who has endured challenges caused by a lack of resources, including community engagement, educational/training programs, mentoring programs in schools/communities, etc. Growing up in South County, he is familiar with the negative stereotype associated with his community, mainly gang violence and poverty. However, AVB was created in hopes of changing this. Instead, creating a positive narrative of South County and providing resources contributing to support the community he grew up in and belongs to.
WITH Rigo avila
Head Coach
AVB’s overall mission is to help children and youth meet their full potential by receiving quality 1:1 coaching, an opportunity for growth, and build meaningful peer relationships with individuals with the same goals and interests.
The establishment of AVB has served as an outlet for youth of SMC to have a healthy coping mechanism that serves as a tool for character development, community engagement, and physical activity. In addition, AVB offers a place for participants to develop meaningful peer relationships and give them a sense of community belonging. Many of the current participants AVB serves come from a variety of family structures, including but not limited to single parent families, blended families, etc. AVB strives to create an environment where everyone feels like a true family with structure, support, and safety to guide its members away from violence, crime and risky behaviors.